Should You Outsource Your Accounting in 2025?
As the year kicks off, it’s the perfect time to take a breath and reflect on all you’ve accomplished last year. If you’ve been wearing 17 hats (including the one labeled “accountant”) while juggling growth, now’s the moment to ask yourself: is it time to outsource my accounting or bring it in-house?
Let’s break it down into three key steps to help you decide.
Celebrate Your Accomplishments: Reflect on the Year Behind
Before you dive into planning for the future, let’s pause to celebrate the wins from last year. Maybe you hit some big revenue goals, launched an exciting new product, or started making a name for yourself in your industry. This all takes massive confidence and courage – we see you and celebrate you, boss.
But let’s not sugarcoat it—those wins probably came with their share of late nights and “Wait, where’s all my cash going?” moments. If you’ve spent too much time in the weeds of your Quickbooks or stressing over spreadsheets, it might be time to rethink how you’re handling your accounting.
It’s okay to admit that some parts of your business have outgrown your DIY approach. That’s actually a good sign! Growth means it’s time to level up, and that includes considering outsourced accounting services to handle your bookkeeping, cash flow reporting, or even more complex tasks like inventory accounting for e-commerce brands.
Looking Forward to 2025: When Should You Hire the Expert?
2025 is bringing new challenges and opportunities. Are you ready?
Here are a few signs it might be time to outsource or hire an accounting expert:
You’re guessing instead of knowing. If you’re unsure about your cash flow, gross margins, or runway, it’s time to bring in someone who can give you real clarity.
Big milestones are on the horizon. Maybe you’re raising funds, scaling internationally, or preparing for an audit—those are moments when you’ll want expert support, like a CPG accounting specialist or GAAP-compliant accounting services.
Your systems are maxed out. If you’re relying on clunky spreadsheets or outdated tools, they’re going to slow you down as your business grows. A QuickBooks Online implementation or upgrade, digitized and automated employee expense management (employee credit cards), or a new inventory software might be just what you need.
Here’s the thing: outsourcing doesn’t just give you accurate numbers—it gives you peace of mind. A trusted (and highly experienced) outsourced accounting team for consumer brands can scale with your business, provide strategic insights, and help you prepare for when it is time to bring things in-house.
The Difference Between a Hard Worker and a Great Entrepreneur
In case you need to hear it: great entrepreneurs delegate.
You didn’t build your business to spend hours reconciling accounts or chasing down missing receipts. That’s not where your genius lies. Delegating isn’t a sign of weakness—it’s the ultimate power move.
When you outsource your accounting, you’re freeing up your time to focus on what you do best:
Building your brand
Leading your team
Thinking big
Instead of trying to “do it all,” you’re creating space to truly own your role as a leader.
Imagine starting 2025 with scalable accounting solutions tailored to your unique needs. Think weekly cash flow insights, strategic financial reports, and someone else managing the details of sales tax reconciliation and deferred revenue accounting. That’s how you move from managing to leading.
Sounds good, right?
Let’s Make 2025 Your Best Year Yet
At The Books, we believe accounting should be more than just numbers—it should be a tool to help you grow smarter.
We’re CPA’s and have spent over a decade working with bold, ambitious CPG founders, helping them turn their financials into a superpower. Read about our work with household name CPG brands like Glossier, Le Labo, and Away.
Ready to join them? From bookkeeping for high-growth businesses to strategic Controller services for consumer goods, we’ve got you covered.
